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9 Things to Ask a Lender5 Tips for Home BuyersTop 3 Mortgage Companies
You haven't thought about it yourself before. Don't be ashamed.
Even some Major Brands missed it... Some must have serious regrets!
Watch the video for a sample of a missed opportunity.
Question by Rick Schwartz at the conference of T.R.A.F.F.I.C. in 2006. Still as relevant, 10-15 years later ...
¨Hotels.com, there's an amazing domain name like that, with all the geniuses and all the masters degrees and all the professionals at Hyatt, Hilton, Marriott, Holiday In, Westin, every single company you can think of, no one figured out how many leads will I get if I had a domain like hotels.com?
Now they're forced to pay hotels.com for the rest of their lives tens of millions of dollars.
And the reason I bring this up is that some of the keywords used, stated or the panel stated were that big companies are prudent spenders.
Now, please explain to me, how paying rent for something that they could have owned would be prudent? (applause)
Response from a panelist: It didn't fit in the budget that year. That's true. It didn't fit in the budget that year. And it's not a good answer, but ...
It's a terrible answer.¨ Rick Schwartz
To Better Assess The Opportunity, Do Some Homework.
Reputation: Will it grow your reputation? Reputation brings more customers, better customers.
New Business: How much leads, new business, could this additional traffic source brings?
New Territory: New customer profiles, new geographic area or a new higher level of products and services.
Cost: how many times the cost will it generate over the years? 10X, 30X ... 100X? At 50X your acquisition cost is 2% of Revenu! at 200X it goes down to 0.5%!
Real Opportunity Cost: In addition, if it can be paid on a monthly basis, after how many months will it self-finance with the added revenue? What is your real opportunity cost then?
To Hiring a Sales Rep: To get more leads. How much leads can they generate? What is their salary cost?
An additional domain name: works for you FULL TIME! 24 hours a day, 7 days a week, 365 days a year. It never get tired or frustrated by customers, colleges or difficult bosses. It doesn't take vacations, leaves of absence. You will not have to pay for a desk, a cellular or a coffee machine. It will not ask for any group insurance benefits and you won't have to pay various government for employees security benefits.
Leverage: It can leverage your reputation, brand awareness with your employees, partners, current customers and the market.
Positioning: It can distance yourself from competitors with that additional offer/service to your customers.
Distinguish Yourself From The Pack!
Use Your Business Name, Domain Names To Do So!
This approach increases your company's reputation,
the extent of your prestige and the development of new territories.
Would you be interested to find out more of what it can do for you?
For more information, feel free to send us a request.