A plan to increase your company's reputation, 
the extent of your prestige and the development of new territories.
via DN
via Domain Names
If you were a bookstore owner, how would feel if you could also be Books.com?
Via Domain Names
Did You Know That ...
The majority of businesses have only one site.
Most Famous brands and leaders in their field have many.

Who should you copy?
Books.com | Mortgage.com | Hotels.com | ...
  • An Authoritative address carry competitive advantages: Credibility and Trust.
  • Overshadow An authority website will overshadow some of the the others in the same field.
  • ​​Overshadow Part 2 Overshadow from your biggest competitors is reduced.
    Example: Insurance.com would be less affected by the leader's names.
  • Bypass means that visitors aware of this website will bypass the search engines.
  • Reduces the competition Visitors bypassing search engines, bypass competitor's Ads.
  • Save on Advertising. (1) As much traffic for less. See the example below.  (2) Free traffic:
    The traffic coming back to a site you own: you don't pay for that traffic anymore.
Would You Like to Improve Your Advertising Cost?
(The First Two Listings Are Actual Ads On Google)
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The Result: Lower Cost/Customer Acquisition.
  • Lower Cost: No need to pay full price and be the first advertiser on Google. 
  • How many prospects looking for Mortgage information will not click on Mortage.com like above?  ... Not many!
  • ​​Improved Focus: Deliver only one clear message to your best prospects.
  • ​Less clutter: Reduce the clutter of a typical website that has too many offers/services/products.
  • ​Less distractions: Your visitors will be less distracted, will not browse all over your website.
  • Improved conversion rate: Improve the whole customer process. 
  • Offer New Services.: To specific customers profiles/interests.
  • Test: A new product, service or market in a controlled environment.
  • New Territories: Develop a new territory with a unique proposition.
  • Raise Brand Awareness: Promote your Brand to a specific clientele.
  • Past or New Customer Offers: Make exclusive offers to past OR new customers.
  • Contest: Create and manage a contest.
  • Educate: Educate customers while promoting your brand.
  • Invitation: Send special invitations to a new category of customers.
  • New Products: Launch a new product.
  • New Markets: More easily enter a new market if you aren't already a participant.
  • Leads for your core business: Acquire leads through this domain name. 
  • Etc.
Who is doing it?
Here is a sample of a few leaders
and the additional websites they own.
Audible.com  |  Clothing.com  |  Fabric.com  |  Goodreads.com  |  Zappos.com  |  WholeFoodsMarket.com  |  and more...
FastAccess.com  |  Mobile.com  |  WebHosting.com
Auctions.com  |  Builder.com  |  Buying.com  |  Computers.com  |  Gaming.com  |  Help.com  |  Kids.com  |  Marketplace.com  |
News.com  |  Radio.com  |  Search.com  |  Shopper.com  |  Store.com  |  TV.com  |  and more...
Citi group
Finance.com  |  Mortgage.com  |  StudentLoan.com
Condé Nast
Brides.com  |  Concierge.com  |  Glamour.com  |  Gourmet.com  |  NewYorker.com  |  Style.com  | Wired.com
Go.com  |  Family.com  |  Kid.com  |  Video.com
HomeAway.com  |  Hotels.com  |  Hotwire.com  |  Trivago.com  |  Trover.com
401k.com  |  Funds.com  |  Retire.com
Getty Image
FreeImages.com  |  iStockPhoto.com  |  Photos.com

Asthma.com  |  Bipolar.com  |  ColdSore.com  |  Depression.com  |  Diabetes.com  |  Heartburn.com  |  Reflux.com  |
SkinInfection.com  |  ToothBrush.com
Motorcycles.com  |  Scooter.com
Over 150 Brands.
Banking.com  |  Payroll.com
Johnson & Jonhson
Baby.com | Cancer.com | Cholesterol.com | GetWell.com | Hepatisis.com | Obesity.com | Pregnancy.com |
Beverages.com  |  Bologna.com | Dessert.com | Dinners.com | EatingHealthy.com | LowFat.com | Mayonnaise.com  |
Pickles.com |  Puddings.com  |  Sauces.com
Cavities.com  |  Clean.com | Condition.com | Conditioner.com | DentalCare.com | Dentures.com | Dishes.com  |
Laundry.com |  Nails.com  |  ShowerGel.com  |  Tissue.com  |  Toothpaste.com  |  Towels.com
Data.com  |  Database.com  |  Desk.com  |  Force.com  |  Site.com  |  Social.com  |  Work.com
Eat.com  |  PeanutButter.com  |  Sauce.com  |  Softener.com  |  Soup.com  |  Surf.com
The majority of businesses have only one site.
Most Famous brands and leaders have many.

Who should you copy?
You haven't thought about it yourself before. Don't be ashamed.
Even some Major Brands missed it...
Some must have serious regrets!
Watch the video for a sample of a missed opportunity.

Question by Rick Schwartz at the conference of T.R.A.F.F.I.C. in 2006.
Still as relevant, 10-15 years later ...

¨Hotels.com, there's an amazing domain name like that, with all the geniuses and all the masters degrees and all the professionals at Hyatt, Hilton, Marriott, Holiday In, Westin, every single company you can think of, no one figured out how many leads will I get if I had a domain like hotels.com?

Now they're forced to pay hotels.com for the rest of their lives tens of millions of dollars.

And the reason I bring this up is that some of the keywords used, stated or the panel stated were that big companies are prudent spenders.

Now, please explain to me, how paying rent for something that they could have owned would be prudent? (applause)

Response from a panelist: It didn't fit in the budget that year. That's true. It didn't fit in the budget that year. And it's not a good answer, but ...

It's a terrible answer.¨ Rick Schwartz
To Better Assess The Opportunity,
Do Some Homework.
  • Reputation: Will it grow your reputation? Reputation brings more customers, better customers.
  • New Business: How much leads, new business, could this additional traffic source brings?
  • ​New Territory: New customer profiles, new geographic area or a new higher level of products and services. 
  • Cost: how many times the cost will it generate over the years?
    10X, 30X ... 100X? At 50X your acquisition cost is 2% of Revenu! at 200X it goes down to 0.5%!
  • Real Opportunity Cost: In addition, if it can be paid on a monthly basis, after how many months will it self-finance with the added revenue?
    What is your real opportunity cost then?
  • To Hiring a Sales Rep: To get more leads. How much leads can they generate? What is their salary cost?
  • An additional domain name: works for you FULL TIME! 24 hours a day, 7 days a week, 365 days a year. It never get tired or frustrated by customers, colleges or difficult bosses. It doesn't take vacations, leaves of absence. You will not have to pay for a desk, a cellular or a coffee machine. It will not ask for any group insurance benefits and you won't have to pay various government for employees security benefits.
  • Leverage: It can leverage your reputation, brand awareness with your employees, partners, current customers and the market.
  • Positioning: It can distance yourself from competitors with that additional offer/service to your customers.
Distinguish Yourself From The Pack!
Use Your Business Name, Domain Names To Do So!
This approach increases your company's reputation, 
the extent of your prestige and the development of new territories.
Would you be interested to find out more of what it can do for you
For more information, feel free to send us a request.
viaDN.com  2019 -  All Rights Reserved.

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