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Via Domain Names

Follow Me Here For A Few Minutes, and I Will Show You
Why This Is Worth Your Attention.

If you were a mortgage broker, how would you feel if you could also be Mortgage.com?
It would mean that some customers come directly to that address.
It would mean that they don't go through search engines.
It would mean that they would not be distracted by your competitor's listings...
It would mean that you would not have to pay advertising for that traffic...

In Your Field of Business, What Domain Name Could Do Just That For You?

Imagine, if you were the owner?

One of the growing challenges: Reaching customers online.

It's easier than before, but...
Your Website does ...
  • Inform
    Allows customers and your customer service to save time with available information on the website.
  • Help
    Allows customers to ask for help without speaking to anyone.
  • ​Available : A showcase open 24h/day, 365 days/year.
However, sometimes, having only one website ...
  • Confusion
    Often, search engines direct visitors to the main page or a page with many choices that distract visitors from their original intent. Is this the best approach?

  • ​Brochure
    It is often like a beautiful brochure that does not guide the customer quickly. Would you like your representatives to distribute flyers instead of responding to customers?

  • Principle of sale and service
    Focus on the customer's specific request or problem.

    Most websites are a cafeteria of choice. Do you find all these distractions helpful when you visit a website to buy a product or service?
  • Department store
    Sometimes it feels like it's like a department store without a representative.

  • Is there anyone?
    A majority does not offer a live service (chat).
    I.e., No ¨receptionist¨ at the single head office online !!!
    Seen this way, do you think it's a good idea?

  • ​One address
    It's economical. But no analysis of the opportunity to serve these various clienteles in a specific way has been realized. Yet, businesses can justify astronomical costs to open several locations in the real world.

Do you know where this idea comes from that you should only have one website?

Maybe it's worth reconsidering!
The Promises of the Internet ...
Search Engines
A must, but also a solution that favors clicks!
  • Classified Ads: Limits of characters per line.
    It looks like newspaper ads from the years 1860 to 1990 !!! Does it help, in your opinion?
  • Clicks: The ads are similar and lead to similar sites. Does it favor you?
  • ​2nd page: Less than 5% of Internet users visit this page.
    Why is the first page so short? Do you think that benefits you?
  • One aisle! It's like having all the similar businesses in the same wing of a mall. It makes comparison easier and affects prices. Would you like to install yourself in the same aisle as your competitors?
  • The Search Engine is competing with you ... The search engines use more criteria beyond your listing and ad budget to decide which website will receive more customers.  What will it be next?
Then More Promises...
Social Media
The reality...
  • Reach:  The average organic reach of a page is 2.6%. It means that 97.4% o will not see your posts. And Facebook reminds you to publish often ... Do you have a positive experience to date?
  • Video: the new Eldorado of the web: it's the future. Yet it is more demanding to produce for a company and for results it is often very disappointing. Are you in a hurry to add this task under these conditions?
  • Participation: the commitment rate has decreased. Some pages struggle to have a 3% commitment! "But it's excellent 3%!" They say! Do you agree?
  • Instagram? Uh ... and what's next?

You are not alone ...

  • 80% do not know precisely how to manage their social media.
  • 16% do their best in an inconclusive way.
  • About only 4% can boast about their results !!!

Whose fault is it?

The answer: Neither you nor your competitors.

Instead, blame these Internet stars that have developed unique solutions to obtain your advertising spending budgets.

Their business models favor them first.

In addition, through a certification process, they train advertising and site development agencies in their approaches.

So many of them convey to constantly posting on social media, fighting for SEO, making videos, and more.

Their justifications are logical and hold together. You then find yourself working hard to participate in the growth of these sites.

Do you think the situation will improve?

What does the future hold? More or less...competition? More or less...new technologies?
Will your current visibility be sufficient in the future?
Distinguish Yourself From The Pack!
Use Your Meaningful Domain Names To Do So!
 
Hire a New "Robot" to Work For You Full Time. 
* The Right Domain Name can attract a lot of new customers ...
  • FULL TIME!
    Twenty-four hours a day,
    seven days a week, 365 days a year.
  • Always upbeat
    It never gets tired or frustrated by customers, colleges, or even tricky bosses. 
  • ​Count on it
    It doesn't take vacations or needs a leave of absence. 
  • ​No requirements
    It will not ask for any group insurance benefits, and 
  • No social security needs
    You won't have to pay various fees of the government for employee security benefits.

Competitive Advantages of a Premium Domain Name

Domain Name Sales Funnel
To Acquire Additional Customers
  • ​ Authoritative Address
    A descriptive domain name comes with a competitive advantage: Credibility and Intrinsic Trust.
  • Memorable
    Awareness will help customers bypass the search engine remembering where the information is available.
  • Long Term Benefits
    Visitors will bypass search engines, 
    consequently competitors' Ads.
  • Save on Advertising.
    (1) See an example below.
    (2) The traffic coming back to a site you own:
    you don't need to pay per click anymore.
Lower Your Cost of Customer Acquisition.
  • There is no need to be the first advertiser on Google and pay the highest pay per click price.
  • Improve click ratio/impression because of the domain name.
  •  How many prospects looking to fix a problem targeted by the domain name won't click on that domain name? Not a lot!
  • ​Improved focus: An exact domain name, a clear message.
  • Traffic: Direct returning customers cost nothing in advertising.
  • ​Word of mouth: Even today, 50% of referrals are by word of mouth. An easy-to-remember address is easy to suggest.
Improve Your Advertising Cost.
An Example.
Which Of The Following Ads Get Attention More Easily?
(The First Two Listings Are Actual Ads On Google.ca)
10 Best Home Interest Rates | Compare Mortgages Online‎
www.consumersadvocate.org/Mortgages/Comparison‎
2018's Online Mortgage Reviews. Comparisons Trusted by 15,000,000+ Top Home Loans Compared & Reviewed. See How Much You Can Save. 2018's 10 Best. Find Your Rate. Traditional or Jumbo. Trusted by 20,000,000+ Fixed Rate or ARM. Rate Comparison. Shop Best Rates.
9 Things to Ask a Lender5 Tips for Home BuyersTop 3 Mortgage Companies

www.costcohomefinance.com/‎
30 Year Fixed Rate 4.76% APR Average Costco Executive Member Saves $6763. Costco Members.
30 Year Fixed - 250 k $ US - 4.76% APR · Plus

Mortgage.com
www.mortgage.com
Whether you’re looking for a mortgage rate, to start your application, we’re here to help every step of the way.  Mortage.com or call 1 (800) 248-4638
*** What are the probabilities that people will not visit the third ad ? ***
Mortgage.ca
Of these three sites, which address will be the most remembered ???
You Can Use A
Premium Domain Name As One Sales Funnel
To Do One Of These ... :
  • Offer New Services.:  To specific customers profiles/interests.
  • Test: A new product, service, or market in a controlled environment.
  • New Territories: Develop a new territory with a unique proposition.
  • Raise Brand Awareness: Promote your Brand to a specific clientele.
  • Exclusive Offers: To past, current or recent customers.
  • Future Campaigns: Acquire prospect emails for a future campaign.
  • Contest: Create and manage a contest.
  • Educate: Educate customers while promoting your brand.
  • Invitation: Send unique invitations to a new category of customers.
  • New Products: Launch a new product.
  • New Markets: Enter a new market if you aren't already a participant.
  • Leads for your core business: Leads funnel.
Why not capitalize on your expertise?

You Developed Your Website
Investing a Lot of Money and Resources

Exploit your expertise to build more presence online.
To increasing your reputation,
do you see many other ways
to improve your efficiency?
The Majority of Companies Has One Website.
The 
Leaders Have Many!
Who should you copy?
Examples Of Who Is Doing It
Here is a sample of a few leaders
and the additional websites they own.
Amazon
Audible.com  |  Clothing.com  |  Fabric.com  |  Goodreads.com  |  Zappos.com  |  WholeFoodsMarket.com  |  and more...
AT&T
FastAccess.com  |  Mobile.com  |  WebHosting.com
CBS
Auctions.com  |  Builder.com  |  Buying.com  |  Computers.com  |  Gaming.com  |  Help.com  |  Kids.com  |  Marketplace.com  |
News.com  |  Radio.com  |  Search.com  |  Shopper.com  |  Store.com  |  TV.com  |  and more...
Citi group
Finance.com  |  Mortgage.com  |  StudentLoan.com
Condé Nast
Brides.com  |  Concierge.com  |  Glamour.com  |  Gourmet.com  |  NewYorker.com  |  Style.com  | Wired.com
Disney
Go.com  |  Family.com  |  Kid.com  |  Video.com
Expedia
HomeAway.com  |  Hotels.com  |  Hotwire.com  |  Trivago.com  |  Trover.com
Fidelity
401k.com  |  Funds.com  |  Retire.com
Getty Image
FreeImages.com  |  iStockPhoto.com  |  Photos.com
GSK
GlaxoSmithKline

Asthma.com  |  Bipolar.com  |  ColdSore.com  |  Depression.com  |  Diabetes.com  |  Heartburn.com  |  Reflux.com  |
SkinInfection.com  |  ToothBrush.com
Honda
Motorcycles.com  |  Scooter.com
IAC
Over 150 Brands.
Intuit
Banking.com  |  Payroll.com
Johnson & Jonhson
Baby.com | Cancer.com | Cholesterol.com | GetWell.com | Hepatisis.com | Obesity.com | Pregnancy.com |
WomansHealth.com
Kraft
Beverages.com  |  Bologna.com | Dessert.com | Dinners.com | EatingHealthy.com | LowFat.com | Mayonnaise.com  |
Pickles.com |  Puddings.com  |  Sauces.com
P&G
Cavities.com  |  Clean.com | Condition.com | Conditioner.com | DentalCare.com | Dentures.com | Dishes.com  |
Laundry.com |  Nails.com  |  ShowerGel.com  |  Tissue.com  |  Toothpaste.com  |  Towels.com
SalesForce
Data.com  |  Database.com  |  Desk.com  |  Force.com  |  Site.com  |  Social.com  |  Work.com
Unilever
Eat.com  |  PeanutButter.com  |  Sauce.com  |  Softener.com  |  Soup.com  |  Surf.com
The majority of companies have one site. Leaders have many.
Who should you copy?
To better assess the opportunity, ask yourself the following questions.
  • Reputation and notoriety
    Could this opportunity increase your reputation and notoriety? Reputation and notoriety attract more customers, better customers.
  • ​New Business
    How many leads of new business can this additional traffic source bring?
  • ​​New markets
    Reach new customer profiles, new geographical areas, or offer a new level of products and services.
  • Cost
    How much more revenue will this investment generate over the years? How many times its cost? 10X, 30X...100X?
Compare ...
  • ​Compare
    Hire a representative to solicit more leads. How many leads can they generate? What is their cost?
  • Leverage
    It can increase your reputation and awareness of your business with
    your employees, suppliers, partners, current customers, and the market.
  • Positioning
    It can offer you unique positioning to set you apart from your competitors with this additional address, offers, and services.
Results
Additional websites  at meaningful addresses increase your company's reputation, 
the extent of your prestige and the development of new territories.
 
Interested?  Find out what a domain name can do for you? 
Feel free to discuss with us ...
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Acquire More Customers | via Domain Names
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